Duplicated Adverts

Adverts must conform to a simple 'house' style.   The aim is to get your message across effectively, but without taking unnecessary space or 'shouting', and at the same time to let the editor make last-minute changes easily.   He will do his best to present your advert attractively.

Don't send the whole ad as a jpg or pdf file; use Word for text and jpg for pictures.

On the pre-printed pages we can manage almost anything - and in the Open Gardens brochure, most things.   However, this isn't true of duplicated adverts in the Parish Magazine.   Gray-scale pictures are dodgy, and photos print badly. Print size below 9 point is generally unsatisfactory, although it does depend on the type-face.

General

• Adverts may only take the space needed to present the information clearly.
• The whole advert, complete with border, must fit into the 12 cm column width.
• It must be easily editable in MS Word 2003.   In particular, it must copy easily and resize vertically as needed.  (This tends to rule out complicated text-box structures.)
• Pictures and logos may be resized or dropped at the last minute.

Formatting

• Use consistent typefaces, preferably only one or two.
• Print black on white.
• Point size 9 - 14 pt.
• Keep capitals and bold type to a minimum.
• No gray-scale pictures; avoid gray-scale logos and fine drawings.
• Use a simple line border.
• No unnecessary decoration.